From a young age, creativity has been my guiding light, evident in the countless hours I spent (and still spend!) painting, drawing, and crafting stories with characters I created. Although my love for science and gastronomy led me to study Nutrition and Food Science and Technology, and subsequently to a career in the manufacturing industry, I always felt my true calling was elsewhere.

For years, I led production teams, driven by a curiosity to understand and optimize processes to make them more efficient and accessible. This led me to continuous improvement and lean manufacturing. Eventually, I managed the Lean department at a prominent Irish company before transitioning into the pharmaceutical industry.

While I enjoyed my time in these fields, I always harbored a desire to fully unleash my creativity and problem-solving mindset in less restrictive environments than those found in highly regulated industries.

Ultimately, I took a significant step to channel my creative energy into my career and embarked on a journey into user experience design. This field—a blend of creativity and problem-solving—allows me to apply all my natural skills and expertise to design and enhance products that prioritize user needs. And you know what? I love my job. I'm trully passionate about what I do! After working freelance on various projects and creating an award-winning medical app, I've now ventured into the startup space. I'm more motivated than ever to continue learning and transforming ideas into memorable experiences that improve people's lives.